I’m a doer.
I am the founder of Impresaria, a Los-Feliz-based digital agency & consultancy with a mission to equip indie creatives, small businesses and entrepreneurs with the interactive tools, digital literacy and production/management support required to achieve their professional goals.
visit projects.jackiehonikman.com , or Continue to gallery
I come from a long line of early-adopters and DIYers. For me, the primary benefit of having my parents convert our dining room into the physical headquarters of the international road running information center was having 24-7 access to computers, software, and a commercial xerox machine. I self-taught myself how to use CorelDraw at the age of eight, enrolled in UCSB Extension classes in Adobe illustrator, premiere and photoshop at 13 and have been digitally creating and designing ever since.
Lower division requirements with a focus in architecture & design
BA, Theater with coursework in History, playwriting, entertainment business, film production, and media studies.
UCLA Ext.
Design Theory, Typography
GORILLA NATION MEDIA
Key Achievements:
Learned all about web advertising, Eyeblaster, pointroll, and ad models CPC, CPM, sponsorships
Contribute to the conception, development, maintenance, optimization and reporting of digital marketing campaigns in a collaborative, cross-discipline team environment
Brainstorm marketing campaign concepts and features
Write creative pitches and campaign support documentation
Copywriting for a diverse number of marketing campaigns
Prepare reports on the status of active campaigns and research competitor’s marketing campaigns
The Firm is a talent management company with a client list of music acts including the Backstreet Boys, Korn, and Limp Bizkit, singer/actress Mandy Moore and actors such as Vin Diesel. Founded in 1997 by Jeff Kwatinetz and partner Michael Green (who have both since left the company), The Firm also has divisions devoted to beverages, recording, animation, concerts, and TV and film production. In 2002 it purchased Michael Ovitz’s failed Artist Management Group for a reported $12.7 million.
To screenwriters Dana Fox and Alison Burnett.
Key Achievements:
This is where I got to combine my talents and fly solo for the first time. I was promoted from my initial role as Executive Assistant to the CEO, to Associate Project Manager, and then Project Manager – managing $2Million+ projects, in 16 months.
Successfully manage and coordinate interactive marketing design projects from concept through completion. Work closely with clients to create vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct UX, design, and development teams. Coordinate freelancers, consultants, and vendors to meet all project requirements. Managed all operational, strategic, financial, scoping/estimating, resourcing/staffing, and administrative functions.
Interact with a creative team composed of Print and Production designers, Copywriters, Interactive designers and Video producers; facilitate a team environment while providing leadership and inspiration to co-workers, acting as a positive catalyst for the overall group.
Interface with other departments in the development and execution of web designs.
Schematic is now Possible Worldwide
Upright Citizens Brigade Theater Los Angeles
Crafty Interactive
Being a principal actor in one of Hallmark’s trademark TV commercials was an honor in itself, but when “Brother of the Bride” became nominated for the Emmy for Best Commercial, it seemed like a good time to retire from acting
Participated in team effort to produce streamlined workflow, including intranet and online wiki of resources and educational materials for employees. Including fully localized sites in many languages, templated game engines, widgets, Facebook app
Consistently recognized for fresh and innovative ideas and applications. Britecove
Built relationships with third party vendors, designers, developers, writers, and specialists of all kinds and in all mediums.
StreetWise, an award-winning digital marketing agency, helps brands find a place within the online social environment where they can connect and engage with youth culture.
We help youth-relevant brands find a place within the online social environment where they can connect and engage in a two-way dialogue with consumers and receive real, credible insight from a loyal, brand-building community keen to voice its opinions. Outside of building and managing online communities, our extensive list of services includes: interactive production, web design + development, brand consulting, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research, and panel management.
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2009 Interactive Media Awards Best in Class – Games Industry Guitar Hero®: Aerosmith® Website |
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2009 Interactive Media Awards Best In Class – Games Industry Madagascar Escape 2 Africa Video Game Website |
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2008 Davey Awards Gold Award Winner Guitar Hero®: Aerosmith® Website |
Guitar Hero: Aerosmith (Activision)
Madagascar: Escape 2 Africa the Game
Brand Strategy + Consulting
Research Panels
Social Media / Community Marketing
Campaign Positioning / Brand Planning
Word-of-Mouth Marketing
Grassroots + Field Marketing
Events + Experiential
Online Marketing + Blogger Outreach
Social Media Marketing
Profile Outreach & Management
Online Community Management + Moderation
CRM + Loyalty Programs
Creative
Brand Identity
Website Design
Online Advertising + Rich Media
POP Materials
Marketing Collateral + Merchandise
Interactive Marketing
Website Builds + Hosting
iPhone + Facebook Applications
Promotions + Sweepstakes
Saturday Night Live’s Nasim Pedrad
Impresaria Inc. goes legit. S Corp. S is for sexy.
The portal to your existence online.
Utilized my expert knowledge of various production processes throughout the interactive, entertainment, and advertising industries. Combining that with my passion for marketing and presentation, I created a new business based on a one-woman agency concept. By creating a scaled-down variation of what happens at the huge ad agencies. I specialized in projects for independent creative professionals and small businesses. After working with me to start their new venture or business, many clients opt to engage me as a post-project creative consultant. A client base comprised of Architects, Eco-Beauty experts, Comedy Series Jewelry Company, Performers, Beer Sommeliers, Comedians, Handymen, Yoga studios, Synagogues, Authors, and Directors. For more information, visit jackiehonikman.com
MadAtoms